5 Myths About the Power of Video Training – Training Industry

If you have a small training team, video can deliver essential training at a fraction of the price. You can also reach more employees in more quickly and efficiently with video, especially if you are a geographically dispersed or large company. The cost to create one video course is far lower than the cost to set up multiple trainings in different cities.

Three months into its video training program, Dell employees had recorded and viewed more content than they had in the previous 18 months, and the company saw a 100% return on investment in 30 days.

Myth 4: Trainers Don’t Want to Be on Camera

Everyone is used to communicating using video, thanks to Snapchat, Facebook Live, Instagram Stories, YouTube and other platforms. Don’t underestimate trainers – they’re more at ease in front of the camera than you think. Sure, there’s a difference between what happens in front of the camera and what happens in front of a live group. But by recording sessions and receiving feedback, a good trainer can close the gap quickly.

Myth 5: Video Instruction Is Less Effective Than In-person Training

There are many reasons why video learning is as effective, if not more effective, than other training methods. Video training allows learners to have one-to-one interaction with content and gain knowledge through group discussions and interactive assignments. They can even record themselves performing a task and receive feedback. Video learning also allows trainers to present three- to five-minute videos and enable their learners to absorb and retain smaller bits of information.

Video, especially live (and recorded) streaming, presents more opportunities for learning and growth. For example, the Online Learning Consortium (OLC) streamed its OLC Innovate 2019 event, where more than 80 conference sessions were broadcast live to over 500 online attendees. The 1,200 people who attended the conference in person can re-watch sessions on demand to retain the content and gain a deeper perspective on the material.

Buy Into Video’s Benefits, not Its Myths

Video offers companies a prime opportunity to deliver skill- and knowledge-building experiences for employees. You can inform, engage and inspire your staff to learn new skills while moving your company forward. If you face resistance to video adoption, have your decision-makers take a second look at its benefits – and don’t buy into myths that create barriers for adopting video training.

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